Kathy has been the Editor of Marketing Library Services newsletter for 24 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and was Chair of the Library Marketing and Communications Conference (www.LibraryMarketingConference.org) for 2015, 2016, and 2017. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20 years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.