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Marketing Track
Thursday, January 28

This track is geared toward best practices in library marketing. 
​
9 a.m. - Introduction to Inclusive Marketing
Does your library truly promote inclusivity? Do you seek ways to include all people in the representation of your library? Why does focusing on inclusivity matter? Trenton will talk about ways all libraries can remove barriers through library communications and messaging.
 

Participants Will:
- Learn how to expand your library’s marketing reach to marginalized and underrepresented groups in your community
- Learn how to remove some of the current barriers through messaging and other tactics that truly resonate with people from all backgrounds

Trenton Smiley, Marketing and Communications Director, Capital Area District Library; Lansing, MI
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10:30 a.m. - The Accidental Library Marketer: Ten Things You Need to Know to Promote Your Library When the World Keeps Changing
If your job looks very different today than it did at this time last year, you’re not alone. Many librarians now find themselves in charge of marketing and promotions ("other duties as assigned"), even though they have no experience. And they’re expected to do it quickly and effectively. It might feel like an impossible task, but Angela Hursh (Senior Engagement Consultant for NoveList and author of SuperLibraryMarketing.com) breaks down the ten most important things you need to know to promote your collection and services.

Participants Will:
- Learn basic tips you can apply to social media, email, video, and print promotions.
- Learn how to stay on top of marketing trends
- Learn flexibility in promoting your library
- Learn how to tell your library’s story, even if you’re not a marketing expert


Angela Hursh, Senior Engagement Consultant, NoveList; Cincinnati, OH
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1 p.m. - Emojis: What Are They and How They Help With Marketing
Smiley face, sad face, high five, a smiling face with heart-shaped eyes. Emojis are everywhere and they are changing how we communicate. Unlike in the past, this visual language has now become mainstream communication. Emojis have a mixed, but evolving, history.

Participants Will:
- Learn where emojis have been and where they are now
- 
Discover how they can best be used to potentially increase the effectiveness of your library’s marketing efforts

Laura Solomon, Library Services Manager, Ohio Public Library Information Network; Columbus, OH
Register
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