Marketing Track
Wednesday, January 24
This track is geared toward best practices in library marketing.
Wednesday, January 24
This track is geared toward best practices in library marketing.
10:30 a.m. - Color me Digital: Color Theory in Online Marketing and Social Media
Does red really make people angry? Will blue help people trust your library’s brand more? Which colors work best in social media? The colors you choose really can make a significant difference in how people perceive your library and its promotional efforts. In this one-hour webinar, get a practical introduction to how color choices can affect your library’s online marketing.
Laura Solomon, Library Services Manager, Ohio Public Library Information Network (Ohio)
Does red really make people angry? Will blue help people trust your library’s brand more? Which colors work best in social media? The colors you choose really can make a significant difference in how people perceive your library and its promotional efforts. In this one-hour webinar, get a practical introduction to how color choices can affect your library’s online marketing.
Laura Solomon, Library Services Manager, Ohio Public Library Information Network (Ohio)
1 p.m. - Storytelling for Impact
From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us.
Join Firespring’s Kiersten Hill as she goes through tips, techniques and tools to help the modern marketer tell better and more impactful stories to activate their audiences around ideas and actions.
Kiersten Hill, Director of Nonprofit Solutions, Firespring (Nebraska)
From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us.
Join Firespring’s Kiersten Hill as she goes through tips, techniques and tools to help the modern marketer tell better and more impactful stories to activate their audiences around ideas and actions.
Kiersten Hill, Director of Nonprofit Solutions, Firespring (Nebraska)
2:30 p.m. - Get to "Why": Stop Taking Orders and Become a Marketing Guide
Does this sound familiar: Library staff submit their "shopping lists" for promotional materials ("I'll take 100 bookmarks, 50 flyers, and a large poster mounted on foam-cor, please!"), only for you to see that these are probably not the most effective ways to promote their thing? Then come the grumblings, hurt feelings, negotiations, and compromises, and each of these cycles pushes the staff and the marketing department further and further apart.Jacksonville Public Library struggled with this same cycle until they decided to change the process and use the power of story to build allies where there were once adversaries. In this session, discover how the marketing department uses a new form to begin conversations with internal customers. Learn how to connect with staff by focusing on helping them solve problems, rather than asking them to blindly guess at a solution.
Chris Boivin, Assistant Director of Community Relations and Marketing, Jacksonville Public Library (Florida)
Does this sound familiar: Library staff submit their "shopping lists" for promotional materials ("I'll take 100 bookmarks, 50 flyers, and a large poster mounted on foam-cor, please!"), only for you to see that these are probably not the most effective ways to promote their thing? Then come the grumblings, hurt feelings, negotiations, and compromises, and each of these cycles pushes the staff and the marketing department further and further apart.Jacksonville Public Library struggled with this same cycle until they decided to change the process and use the power of story to build allies where there were once adversaries. In this session, discover how the marketing department uses a new form to begin conversations with internal customers. Learn how to connect with staff by focusing on helping them solve problems, rather than asking them to blindly guess at a solution.
Chris Boivin, Assistant Director of Community Relations and Marketing, Jacksonville Public Library (Florida)