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Marketing Track
Thursday, January 27

This track is geared toward best practices in library marketing. 
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9 a.m. - Get Back in Here! Promotional Ideas to Draw People Back in the Library
The number one question facing many libraries right now is: how long will it take us to rebuild use of our physical space and collections lost in the pandemic? One promotional message is not going to grab the attention of all your community members. In this session, you’ll learn to focus your energies on core audiences, including readers. Get actionable strategies for creating specific, targeted messages to re-energize those patrons. You’ll leave with a plan to use your core brand (books!) to draw people back to the library and get them to use other services. 
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Participants Will:
- Get actionable strategies for creating targeted messages
- Leave with a plan to use the library's core brand
- Re-shift their focus on library readers

Angela Hursh, Senior Engagement Consultant, NoveList 
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10:30 a.m. - Out-of-the-Box Marketing Tactics
​It's time to think outside the box!
Learn new ways to promote programs, services, and more using social media and other tools.

This presentation will focus on new and different ways we can use the tools in front of us to promote our libraries.

Participants Will:
- Learn an overview of library marketing
- Create practical tools to promote library programs

Sasha Vasilic, Public Relations and Marketing Supervisor, Niles-Maine District Library
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1 p.m. - PR is More Than a Press Release
Want to know one of my biggest pet peeves about marketing? When the terms “PR” and “marketing” get confused, mixed up, and our practice and expectations get out of whack. Let’s fix that today! This webinar will talk about the basics of PR (including building good media relations), its place in the marketing cycle, what PR can (and maybe can’t) do for libraries, best practices for the way media works today, basic elements for your PR toolkit, and how setting clear expectations for PR can lead to greater success. 

Participants Will: 
- Decipher the difference between PR activities and promotion activities
- Identify elements of the PR and a media kit your library should have 
- Set clear expectations for PR efforts and identify one SMART goal for a library PR campaign


Jennifer Burke, President, IntelliCraft Research, LLC
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