Thursday, January 24
9 am:
What They Didn’t Teach in Library School: The Cycle of True Marketing (Marketing)
Kathy Dempsey, Founder
Libraries Are Essential
Medford, NJ
Have you been tasked with marketing library events or services without ever having a course that taught you how? If so, you're an "accidental marketer," and you're not alone! This webinar will give you a solid foundation in the tenets of library marketing, covering definitions, strategies, reasoning, and the steps in the Cycle of True Marketing.
With a dash of humor, Kathy will answer these burning questions:
Register
9 am:
What They Didn’t Teach in Library School: The Cycle of True Marketing (Marketing)
Kathy Dempsey, Founder
Libraries Are Essential
Medford, NJ
Have you been tasked with marketing library events or services without ever having a course that taught you how? If so, you're an "accidental marketer," and you're not alone! This webinar will give you a solid foundation in the tenets of library marketing, covering definitions, strategies, reasoning, and the steps in the Cycle of True Marketing.
With a dash of humor, Kathy will answer these burning questions:
- What's the difference between marketing, public relations, promotion, and advocacy?
- Why didn't anyone come to the event that I worked so hard on?
- How can I get my message through when people are inundated with information and advertising?
- Why is library lingo evil?
- What mistakes am I making without realizing it?
- How can I make my marketing more effective?
Register
9 am:
WHY-brarian (Small and Mighty)
Jeremy Bolom, Assistant Director
Lincoln Parish Library
Ruston, LA
At some point in our careers, we have all experienced burn-out, a lack of inspiration and motivation, or even a loss of connection between our work and the organizations we represent. Do you know why? The solution is simple, but it’s not always the easiest one to acknowledge, especially when the everyday often gets in the way. With inspiration from the WHY (Golden Circle) principle developed by Simon Sinek, reconnect with your inner WHY-brarian and the spark he/she can ignite for you.
Register
WHY-brarian (Small and Mighty)
Jeremy Bolom, Assistant Director
Lincoln Parish Library
Ruston, LA
At some point in our careers, we have all experienced burn-out, a lack of inspiration and motivation, or even a loss of connection between our work and the organizations we represent. Do you know why? The solution is simple, but it’s not always the easiest one to acknowledge, especially when the everyday often gets in the way. With inspiration from the WHY (Golden Circle) principle developed by Simon Sinek, reconnect with your inner WHY-brarian and the spark he/she can ignite for you.
Register
10:30 am:
How to Better Leverage Library Resources for Marketing Success (Marketing)
Trenton Smiley, Director of Marketing & Communications
Capital Area District Libraries
Lansing, Michigan
Does your library lack the budget, staff and time to effectively build a strong brand and/or market your services? This eye-opening presentation from an award-winning library marketer will inform and inspire you to make better use of your organization’s strengths and resources to achieve your marketing objectives without using a lot of time and money. Attendees will be shown an unique approach on how to leverage their library’s reputation, staff expertise, partnerships, collections and more.
Register
How to Better Leverage Library Resources for Marketing Success (Marketing)
Trenton Smiley, Director of Marketing & Communications
Capital Area District Libraries
Lansing, Michigan
Does your library lack the budget, staff and time to effectively build a strong brand and/or market your services? This eye-opening presentation from an award-winning library marketer will inform and inspire you to make better use of your organization’s strengths and resources to achieve your marketing objectives without using a lot of time and money. Attendees will be shown an unique approach on how to leverage their library’s reputation, staff expertise, partnerships, collections and more.
Register
10:30 am:
Big Programs, Little Budget (Small and Mighty)
Chelsea Price, Director
Meservey Public Library
Meservey, Iowa
Meservey is a tiny town of less than 250 people, and the library’s budget is tight. Despite this, they have managed to still have great program attendance and create memorable, budget-friendly events. Learn how this small library has tripled program attendance numbers in the past couple of years. The community has been an invaluable resource for the library when it comes to saving money – friends, neighbors, and library patrons have shared their time, talents, and generosity to help the library thrive as the “hub” of the town.
Register
Big Programs, Little Budget (Small and Mighty)
Chelsea Price, Director
Meservey Public Library
Meservey, Iowa
Meservey is a tiny town of less than 250 people, and the library’s budget is tight. Despite this, they have managed to still have great program attendance and create memorable, budget-friendly events. Learn how this small library has tripled program attendance numbers in the past couple of years. The community has been an invaluable resource for the library when it comes to saving money – friends, neighbors, and library patrons have shared their time, talents, and generosity to help the library thrive as the “hub” of the town.
Register
12 pm:
Step Up Your Library Signage (Marketing)
Curtis Rogers, Communications Director
South Carolina State Library
Columbia, SC
Could your library’s signage do with a makeover? The webinar will look critically at many types of library signs and review positive and negative aspects of library signage. We will also address how to conduct a signage audit and the importance of library branding. Attendees will learn practical approaches and inexpensive and free ways to improve the library’s image and to develop library brand recognition. Also addressed will be issues of customer service and how not to use signage to solve library problems.
Register
Step Up Your Library Signage (Marketing)
Curtis Rogers, Communications Director
South Carolina State Library
Columbia, SC
Could your library’s signage do with a makeover? The webinar will look critically at many types of library signs and review positive and negative aspects of library signage. We will also address how to conduct a signage audit and the importance of library branding. Attendees will learn practical approaches and inexpensive and free ways to improve the library’s image and to develop library brand recognition. Also addressed will be issues of customer service and how not to use signage to solve library problems.
Register
12 pm:
Size Doesn't Matter: Transforming Big Ideas Into Small Library Environments (Small & Mighty)
Maryann Mori, Central District Consultant
State Library of Iowa
Des Moines, Iowa
Learn how the size of your library doesn't matter when it comes to providing services and programs. In this session, we'll celebrate all things small and share "big" ideas that work well in small libraries--in spite of small spaces, small budgets and small staff rosters. Gain practical ways of implementing big ideas into your library, regardless of size!
Register
Size Doesn't Matter: Transforming Big Ideas Into Small Library Environments (Small & Mighty)
Maryann Mori, Central District Consultant
State Library of Iowa
Des Moines, Iowa
Learn how the size of your library doesn't matter when it comes to providing services and programs. In this session, we'll celebrate all things small and share "big" ideas that work well in small libraries--in spite of small spaces, small budgets and small staff rosters. Gain practical ways of implementing big ideas into your library, regardless of size!
Register
2 pm:
Self Care: Preventing Burn Out
Sarah Houghton, Director of Discovery and Delivery
California Digital Library
Oakland, CA
Do you find yourself always being busy at work? Working past your regular hours? Thinking about work night and day? Not taking your vacation time? Starting to dread going to work, getting sick a lot, or feeling overworked and exhausted? You are not alone. Library work, in any role and any type of library, can take a heavy toll on people. This session will address best practices for self-care from three perspectives: what you can do for yourself, what you can do as a coworker for others, and what you (or others) can do in management roles. Participants will come away with practical tips and action items to implement right away to better take care of yourself, others, and to foster a physically and mentally healthy work environment.
Register
Self Care: Preventing Burn Out
Sarah Houghton, Director of Discovery and Delivery
California Digital Library
Oakland, CA
Do you find yourself always being busy at work? Working past your regular hours? Thinking about work night and day? Not taking your vacation time? Starting to dread going to work, getting sick a lot, or feeling overworked and exhausted? You are not alone. Library work, in any role and any type of library, can take a heavy toll on people. This session will address best practices for self-care from three perspectives: what you can do for yourself, what you can do as a coworker for others, and what you (or others) can do in management roles. Participants will come away with practical tips and action items to implement right away to better take care of yourself, others, and to foster a physically and mentally healthy work environment.
Register